TR
photography
Centuries-Old Recipes for Turkish Cuisine
A heritage cookbook visual system—crafted from styling to print-ready delivery.
Client
Republic of Türkiye — Ministry of Culture and Tourism
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Challenge
A heritage cookbook requires more than beautiful images. It needs a cohesive visual language that respects tradition while feeling contemporary, clean, and truly appetizing—across every chapter and recipe. In addition, the entire set had to meet print production requirements (color accuracy, resolution, layout-safe framing).
The Idea
We handled the project from creative direction to final prepress.
Deliverables
Full book photography + styling + print-ready delivery
Objectives
- Establish a unified visual language across the whole publication
- Create authentic, appetite-driven photography that honors Turkish culinary heritage
- Deliver a print-ready asset system: technically flawless, consistent, and easy for layout/prepress
- Own the process end-to-end to minimize revision loops
Our Role (Food Art Studio)
We handled the project from creative direction to final prepress delivery:
- Creative Direction & Art Direction
- Food Styling (prop logic, texture, garnish, plating decisions)
- Photography (repeatable lighting built for print consistency)
- Color consistency & print preparation workflow
- Coordination with layout/design to support pacing, cropping, and chapter coherence
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